Redesign showcase

Before and after website redesigns
that fix what was holding the site back.

A redesign should be visible and functional: a better look, a clearer journey and a faster, more reliable site.

  • Free consultation
  • Fixed-scope proposal
  • No obligation
Before and After Web DesignsBefore and After Web DesignsBefore and After Web Designs
Real workFree consultation
No obligationFixed-scope proposal
FreeSite reviewNo obligation
FixedScope proposalKnow the cost first
SEO-safeRedirect planRankings protected
30 daysPost-launch supportIncluded
The short answer

Website redesign, in short

The problem

The site looks dated, is slow on phones and buries the next step. Visitors leave, and the redesign brief is just make it look better.

The outcome

A rebuilt site with a clear purpose per page, faster loading, working forms and tracking, so the improvement can be seen and measured.

What you get

What a redesign changes

A redesign should be visible and functional: a better look, a clearer journey and a faster, more reliable site.

Problems we fix

  • Outdated layoutsCluttered, dated pages replaced with a clear structure and a modern visual system.
  • Poor navigationMenus and page paths rebuilt so visitors find what they came for in a click or two.
  • Slow load timesImages, code and hosting set-up tuned so pages load quickly on real devices.
  • Broken functionalityForms, checkout, integrations and plugins repaired or replaced.

What changes

  • Visual designA refreshed brand look with consistent type, colour, spacing and imagery.
  • User experienceClear calls to action, shorter forms and content arranged around what visitors want to do.
  • Mobile experienceLayouts designed for phones first, then scaled up to tablet and desktop.
  • Technical foundationCleaner code, current platform versions, security updates and sensible URL structure.

How we check the result

  • Page speedBefore and after checks with PageSpeed Insights and Core Web Vitals.
  • Conversion trackingForm, call and purchase tracking so improvements are measured, not assumed.
  • EngagementBounce, time on page and scroll behaviour reviewed in analytics.
  • Search visibilityURLs, redirects and content preserved so existing rankings are protected.
Common redesign triggersOutdated lookNot mobile friendlySlow pagesLow enquiriesNew brandPlatform change
Portfolio

Redesigns and rebuilds

Projects where an existing site was redesigned or rebuilt.

See the full portfolio
Cyber intelligence platform redesign - Analyst1 Cybersecurity SaaS project by Rainmaker ArtWebsite RedesignBefore → after rebuild
Analyst1Cybersecurity SaaS

Cyber intelligence platform redesign

A dated, text-heavy site rebuilt into a clear conversion path - new IA, dark-tech visual language and demo CTAs on every scroll depth.

Website RedesignBefore → after rebuild
Hospitality website redesign across 3 locations - Hospitality Group Restaurants & Events project by Rainmaker ArtWordPress RedesignBefore → after rebuild
Hospitality GroupRestaurants & Events

Hospitality website redesign across 3 locations

A cluttered legacy site turned into a cinematic, reservation-first experience - new brand photography treatment, location pages and booking integration.

WordPress RedesignBefore → after rebuild
Agency site rebuild with SEO baked in - Digitalab Creative Web Agency project by Rainmaker ArtDigital Marketing & SEO+35% organic growth
DigitalabCreative Web Agency

Agency site rebuild with SEO baked in

Custom digital marketing across multiple landing pages plus on-page SEO, schema and Core Web Vitals work. Organic visibility up 35% with a measurable lift in ROI.

Digital Marketing & SEO+35% organic growth
Process

How a redesign runs

Audit the current site

Review design, speed, tracking and search visibility to find what to keep and what to fix.

Plan the structure

Decide pages, navigation and calls to action around the visitor journey.

Design and approve

A new visual direction shown and refined before any build starts.

Build and migrate

Content moved across, redirects set up and the new site tested on real devices.

Launch and measure

Tracking live at launch, with speed and conversion checked against the old site.

Questions

Before and after web designs: your questions

Will a redesign hurt my SEO?

Not if it is planned. We keep or redirect existing URLs, preserve content that ranks and check indexing after launch.

How long does a redesign take?

It depends on size and complexity. A fixed-scope proposal after the free consultation sets the timeline.

Can you keep my current platform?

Usually yes. We work in WordPress, Elementor, Webflow and Shopify, and can advise if moving platforms would help.

Free consultation

Ready to see your site transformed?

Send us your current site and we will review it for free, then recommend what to fix and what to rebuild. No pressure, no jargon.

  • No obligation
  • Fixed-scope proposal
  • 30-day support

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