Without careful management, ad budget leaks into irrelevant clicks, mismatched audiences and weak ad copy. Without conversion tracking, you cannot tell which keywords bring leads.
Google Ads agencyGoogle Ads and PPC management
Google Ads and PPC management
for more leads, better ROI.
Full-funnel campaign strategy, ongoing bid optimisation, negative keyword management and conversion tracking, reported every month.
- Free PPC audit
- Clean conversion tracking
- Monthly reporting
Google AdsSearch, Shopping, YouTube
Free auditNo commitment
FreePPC auditNo commitment
24-48 hTo first clicksAfter launch
MonthlyReports + dashboardLooker Studio
WeeklyOptimisationSearch terms and bids
Why us
Google Ads management built around your ROI targets
Precise keyword targeting, a conversion-focused campaign structure and continuous optimisation, reported every month against your cost-per-lead or ROAS target.
What you get
Google Ads and PPC management services
Full-funnel campaign strategy, ongoing bid optimisation and conversion tracking, run by one dedicated campaign manager.
Strategy and setup
- Campaign strategy and setupAccount structure, naming, ad group organisation and match types, built from scratch or restructured if you already have an account.
- Keyword researchIntent-segmented keyword lists across exact, phrase and strategic broad match, plus competitor keyword analysis with Semrush and Ahrefs.
- Negative keyword managementCampaign and account-level negative lists, updated weekly from Search Term Reports to cut irrelevant spend.
- Conversion trackingGoogle Ads tracking, GA4 import, phone call and form tracking configured and verified before spend begins.
Optimisation
- Ad copy and testingMultiple Responsive Search Ad variations per ad group, tested and iterated on CTR and conversion data.
- Landing page optimisationHeadline alignment, form design, speed, trust signals and CTA copy reviewed to lift conversion from paid traffic.
- Bid strategy managementTarget CPA, Target ROAS or Maximize Conversions, matched to campaign maturity and data volume.
- A/B testingSystematic tests of ad copy, landing page variants, bidding strategies and audiences.
Campaign types and reporting
- Search and DisplaySearch ads for high-intent buyers, and Display banners for awareness and retargeting.
- Shopping and YouTubeProduct listing ads for ecommerce, and video ads for demonstration and remarketing.
- Remarketing and Local Service AdsAds to past visitors, and pay-per-lead Local Service Ads with the Google Guaranteed badge.
- Monthly reportingSpend, clicks, CTR, CPC, conversions, cost per conversion and ROAS with plain-language commentary and a live Looker Studio dashboard.
Campaign typesSearchDisplayShoppingYouTubeRemarketingLocal Service Ads
IndustriesLegalMedical and healthcareReal estateEcommerceHome servicesSaaS and technology
Tools we useGoogle AdsGA4Looker StudioSemrushAhrefs
Portfolio
See the full portfolio Real Google Ads results
Actual performance data from Google Ads accounts we have managed, from cost per conversion to return on spend.
Google Ads Management$463 spend, 19.54 conv.Cut cost per conversion from $180 to $23.71
Rebuilt campaign structure, search-term negatives and tighter match types. Conversions rose from 13 to 19.54 while spend dropped from $2.34K to $463.
Google Ads Management$463 spend, 19.54 conv.
Google Ads Dashboard76.14% ROAS liftGoogle Ads account scaled profitably
408 clicks, 4.42K impressions and a 76.14% return lift on $1.26K spend - driven by tight ad groups, RSA testing and conversion-value bidding.
Google Ads Dashboard76.14% ROAS lift
Google Ads or Facebook Ads
Which platform wins, and when
Customers actively search for what you sell, your order or customer value is high, or you run a service business where people search before buying, such as legal, medical, home services or B2B SaaS.
You sell something people discover rather than search for, need awareness at scale, have a visually strong product, or target a very specific demographic. Most businesses use Google to capture demand and Meta to create it.
How we work
From audit to a campaign that earns
Six steps and one dedicated campaign manager.
Audit and goals
A free PPC audit of your account, market and keywords, with a target cost per lead or ROAS set around your margins.
Build and track
Account structure, keyword and negative lists, ad copy and conversion tracking set up and verified before spend.
Launch
Campaigns go live, with a manual CPC phase during initial data collection where it helps.
Optimise weekly
Search terms, bids, ad copy and landing pages improved every week from live data.
Scale
Smart bidding and budget shifted toward what converts once there is enough data.
Report monthly
A plain-language monthly report and live dashboard showing what was spent and what it produced.
Questions
Google Ads and PPC: your questions
How is Google Ads different from SEO?+
Google Ads (PPC) delivers immediate paid placement at the top of search results for a cost per click, while SEO builds unpaid organic rankings over time. Most businesses use both together.
How much should I spend on Google Ads?+
It varies by industry and competition. For most local service businesses, roughly $1,000-$3,000 per month is the minimum to gather meaningful data, while competitive markets such as legal or real estate in major metros need considerably more. We recommend a budget from your target cost per lead, keyword volume and CPC data, analysed for free in the PPC audit.
What does a PPC management service actually do?+
It handles keyword research, ad copywriting, bid strategy, landing page alignment and ongoing optimisation to lower cost per click and improve conversion rate.
What is Quality Score and why does it matter?+
Quality Score is Google's 1-10 rating of your keywords, ad copy and landing pages. A higher score lowers your cost per click and improves your Ad Rank, so tightly aligned keyword groups, ads and landing pages let you compete without simply bidding more.
How long does it take for Google Ads to start working?+
Campaigns can generate clicks and leads within 24-48 hours of launch. The first 30-90 days are a learning period while we gather conversion data and refine structure, and most accounts perform best after that.
How do you report on Google Ads performance?+
Every month you get spend, impressions, clicks, CTR, CPC, conversions, cost per conversion and ROAS against the prior month and your targets, with a plain-language summary and next-month plan, plus a live Looker Studio dashboard.
Sources: Google Ads Help, how Google Ads works · WordStream, Google Ads benchmarks
Blog
All articles Paid advertising guides
Free PPC audit
Stop paying for clicks that never convert.
Tell us about your business and we will audit your Google Ads account and market for free, then recommend a realistic budget and target cost per lead. No pressure, no jargon.
- No commitment
- Clean tracking
- Monthly reporting