Template sites all look the same and are built around the theme, not your offer. Visitors leave without knowing why you are different.
Custom web design agencyCustom web design
Custom web design
built around your business.
Strategy-led design for your target audience, built for performance, SEO and conversions, with a senior-level team on every project.
- Free discovery call
- Fixed-scope proposal
- No obligation
No templatesBuilt from scratch
Free quoteNo obligation
FreeDiscovery callNo obligation
FixedScope proposalKnow the cost first
6-10 wksTypical launchCustom build
30 daysPost-launch supportIncluded
Why custom
Custom web design built around your business
A website built from scratch around your brand, goals and users, where every layout, section and interaction is designed for one business.
What you get
What custom web design includes
Strategy, UX, design, development, branding and marketing handled by one dedicated team.
Strategy and UX
- Discovery and researchBusiness goals, audience and competitors reviewed before a single layout is drawn.
- Site architecturePage hierarchy, keyword mapping and content plan built around how customers move.
- Wireframes and prototypeA clickable high-fidelity prototype in desktop and mobile that you approve before development.
- Conversion pathsCTAs, forms and credibility signals placed where they earn enquiries.
Design and build
- Unique design systemBrand-aligned typography, colour and components made for your business, not a pre-made theme.
- Mobile-first layoutsEvery section designed for phones first and scaled up cleanly.
- Clean, scalable codeSemantic HTML and CSS that is fast, accessible and easy to extend.
- Platform integrationBuilt to work with the tools you already rely on, including Shopify, WordPress and ecommerce platforms.
Launch and grow
- SEO from day oneStructure, schema and speed handled during the build, not bolted on later.
- Analytics and trackingGA4 and Search Console configured so you can see what the site earns.
- Team handoverA CMS your team can update without a developer, plus a training session.
- Ongoing optimisationReporting and conversion improvements after launch.
DeliverablesDesign systemInteractive mockupsCustom theme or storefrontGA4 and Search Console setup301 redirect planTeam training
PlatformsWordPressShopifyWooCommerceCustom
Portfolio
See the full portfolio Custom websites we have built
Redesigns and new builds from the same team that will design yours.
Website RedesignBefore → after rebuildCyber intelligence platform redesign
A dated, text-heavy site rebuilt into a clear conversion path - new IA, dark-tech visual language and demo CTAs on every scroll depth.
Website RedesignBefore → after rebuild
WordPress RedesignBefore → after rebuildHospitality website redesign across 3 locations
A cluttered legacy site turned into a cinematic, reservation-first experience - new brand photography treatment, location pages and booking integration.
WordPress RedesignBefore → after rebuild
Content & SEO MarketingMulti-page corporate sitePrivate equity consulting website in WordPress
A full corporate site - homepage, service pages, team and insights - designed in Figma and built in WordPress with Elementor Pro for easy in-house editing.
Content & SEO MarketingMulti-page corporate site
Award-winning eCommerce DesignAward-winning buildRollink & multi-brand eCommerce design
Collapsible luggage, multisensory events and premium gear stores - one design system, four storefronts, all built to convert cold traffic.
Award-winning eCommerce DesignAward-winning build
Digital Marketing & SEO+35% organic growthAgency site rebuild with SEO baked in
Custom digital marketing across multiple landing pages plus on-page SEO, schema and Core Web Vitals work. Organic visibility up 35% with a measurable lift in ROI.
Digital Marketing & SEO+35% organic growth
Discovery and research
Goals, audience, competitors and current performance reviewed, with a technical audit of your existing site and keyword analysis of your market.
Strategy and site architecture
A blueprint of page hierarchy, SEO keyword mapping, conversion funnel and content plan that you approve in full.
UI design and wireframing
Wireframes for every key page, then a clickable high-fidelity prototype in desktop and mobile before development starts.
Front-end development
Clean, semantic HTML and CSS built for speed, accessibility and SEO, with your CMS configured for your team.
QA and pre-launch checklist
Cross-browser and device testing, forms, SSL, 301 redirects, GA4, Search Console and sitemap all checked before launch.
Launch and optimisation
Close monitoring for the first 30 days, then monthly reports and ongoing SEO and conversion work.
Questions
Custom web design: your questions
What is custom web design?+
Custom web design means a website built from scratch around a specific business's brand, goals, and users, instead of using a pre-made theme. Every layout, section, and interaction is designed for that one business.
Is custom web design worth it for a small business?+
Yes when the goal is standing out and converting visitors, since a custom site can be built around the exact offer and audience rather than forced into a generic template's structure.
How long does a custom website take to build?+
Most custom business websites take a few weeks from kickoff to launch, depending on the number of pages, content readiness, and revision rounds.
Sources: Google web.dev, site speed · Nielsen Norman Group, UX research
Blog
All articles Design and conversion guides
Free quote
Let us build the site your business deserves.
Tell us about your business and goals and we will reply with a free consultation and a fixed-scope proposal. No pressure, no jargon.
- No obligation
- Fixed-scope proposal
- 30-day support