Every agency says custom, full-service and results-driven. Proposals look alike, so the decision falls back to the cheapest quote.
Rainmaker Art vs competitors
how to choose a web design agency.
What to compare when you evaluate agencies: scope, performance, SEO, conversion and support, and how Rainmaker Art approaches each.
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Choosing an agency, in short
A short checklist of what to compare, how Rainmaker Art handles each point, and the questions to put to any agency you consider.
What to compare, point by point
What to compare when you evaluate agencies: scope, performance, SEO, conversion and support, and how Rainmaker Art approaches each.
Scope and team
- In-house deliveryDesign, development, SEO, conversion optimisation, analytics and support handled by one team, not passed between subcontractors.
- Custom buildsFully custom sites rather than a reskinned template, so the structure matches your goals.
- Dedicated teamOne team that knows your account and stays consistent from proposal to support.
- Fixed-scope proposalsDeliverables, timeline and price agreed before work starts.
Performance and search
- Speed and Core Web VitalsPages built to load quickly and pass Core Web Vitals, which Google uses in its page experience signals.
- SEO built inSite structure, schema, speed and internal linking planned from day one rather than bolted on later.
- Security and backupsSSL, updates, backups and monitoring as standard for professional sites.
- AnalyticsGoal, form and call tracking so results are measured rather than guessed.
Conversion and support
- Conversion-focused designLayout, copy and calls to action chosen to drive enquiries, not just to look good.
- TestingA/B tests of headlines, forms and calls to action where traffic allows.
- Clear reportingPlain-language reports showing what the site is producing.
- Ongoing support30 days of post-launch support and optional ongoing maintenance and optimisation.
Cheapest quote or best return
Delivers a templated site, hands it over at launch and leaves SEO, tracking and speed as extras, so you pay again to make the site actually perform.
Builds a custom site with SEO, tracking and speed planned in from the start, and stays on afterwards with support and optimisation, so the site is judged on the enquiries it produces.
Real work to compare
Judge the portfolio, not the pitch.
Award-winning eCommerce DesignAward-winning buildRollink & multi-brand eCommerce design
Collapsible luggage, multisensory events and premium gear stores - one design system, four storefronts, all built to convert cold traffic.
Content & SEO MarketingMulti-page corporate sitePrivate equity consulting website in WordPress
A full corporate site - homepage, service pages, team and insights - designed in Figma and built in WordPress with Elementor Pro for easy in-house editing.
Website RedesignBefore → after rebuildCyber intelligence platform redesign
A dated, text-heavy site rebuilt into a clear conversion path - new IA, dark-tech visual language and demo CTAs on every scroll depth.
Compare real work
Look at delivered projects and ask what problem each one solved.
Check what is included
SEO, tracking, speed, security and support should be written down, not implied.
Ask about support
Find out what happens after launch and who you contact.
Ask about ownership
You should own your domain, hosting and analytics accounts.
Compare scope, not price
Two quotes are only comparable if the deliverables match.
Rainmaker Art vs competitors: your questions
How is Rainmaker Art different from other web design agencies?+
Rainmaker Art builds fully custom sites rather than templated builds, and pairs every project with SEO, ongoing optimisation and a dedicated team, rather than a one-time design handoff.
Is a custom web design agency worth it compared to a DIY builder?+
For businesses relying on their website to generate leads or sales, a custom-built, SEO-optimised site typically outperforms a generic DIY builder template on speed, conversion rate and search visibility.
What should I compare when evaluating web design agencies?+
Compare real portfolio results, whether SEO is included or separate, post-launch support terms and pricing transparency before committing to an agency.
Sources: web.dev, Core Web Vitals
More guides worth reading
Compare us on your own terms
Send us your shortlist and your questions and we will answer them in a free consultation, with a fixed-scope proposal you can compare like for like.
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- Fixed-scope proposal
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