Most agency portfolios show polished screenshots and skip the reasoning. You cannot tell what problem was solved, what was built or whether it worked.
Web design case studies
real projects, shown in detail.
Selected client projects from Rainmaker Art, from ecommerce and corporate sites to Google Ads and SEO work, each with the goal, the work and the result.
- Free consultation
- Fixed-scope proposal
- No obligation
Case studies, in short
Projects shown with their goal, approach and outcome, so you can judge how we think and whether we have solved a problem like yours.
What each case study covers
Selected client projects from Rainmaker Art, from ecommerce and corporate sites to Google Ads and SEO work, each with the goal, the work and the result.
Context
- Client and goalWho the client is, what they sell and the one business goal the website had to serve.
- AudienceWho visits, what they are trying to do and what is stopping them.
- Starting pointWhat the previous site or platform looked like, and what was and was not working.
- ConstraintsBudget, timeline, platform, compliance and content realities the project had to respect.
The work
- Strategy and UXPage structure, navigation and calls to action planned around the visitor journey.
- DesignA visual system built for the brand, with layout, type and imagery chosen to serve the goal.
- BuildFast, responsive builds in WordPress, Elementor, Webflow or Shopify, developed from the approved design.
- SEO and trackingSearch foundations, analytics and conversion tracking set up so results can actually be measured.
The outcome
- What launchedThe finished site, pages and features, shown as they went live.
- What was measuredWhere measured results exist, such as cost per conversion or organic visibility, they are shown as reported.
- What we learnedWhat worked, what we would change and what to test next.
- What came afterOngoing support, optimisation and campaigns where the client continued with us.
Selected projects
Websites, campaigns and rebuilds from the Rainmaker Art team.
Award-winning eCommerce DesignAward-winning buildRollink & multi-brand eCommerce design
Collapsible luggage, multisensory events and premium gear stores - one design system, four storefronts, all built to convert cold traffic.
Content & SEO MarketingMulti-page corporate sitePrivate equity consulting website in WordPress
A full corporate site - homepage, service pages, team and insights - designed in Figma and built in WordPress with Elementor Pro for easy in-house editing.
Website RedesignBefore → after rebuildCyber intelligence platform redesign
A dated, text-heavy site rebuilt into a clear conversion path - new IA, dark-tech visual language and demo CTAs on every scroll depth.
WordPress RedesignBefore → after rebuildHospitality website redesign across 3 locations
A cluttered legacy site turned into a cinematic, reservation-first experience - new brand photography treatment, location pages and booking integration.
Digital Marketing & SEO+35% organic growthAgency site rebuild with SEO baked in
Custom digital marketing across multiple landing pages plus on-page SEO, schema and Core Web Vitals work. Organic visibility up 35% with a measurable lift in ROI.
Google Ads Management$463 spend, 19.54 conv.Cut cost per conversion from $180 to $23.71
Rebuilt campaign structure, search-term negatives and tighter match types. Conversions rose from 13 to 19.54 while spend dropped from $2.34K to $463.
Tell us your goal
A short call about your business, your audience and what the website needs to achieve.
Review similar work
We show projects closest to your situation and explain what was done and why.
Get a fixed-scope proposal
Clear deliverables, timeline and price before anything starts.
Design and build
Approved design first, then a fast, responsive build.
Launch and support
Tracking in place at launch and 30 days of post-launch support.
Web design case studies: your questions
Can I see results for a business like mine?+
Tell us your industry and goal on a free consultation and we will show the projects closest to it and explain what was done.
Do you share metrics?+
Where a client has agreed and measured results exist, such as cost per conversion or organic visibility, we show them as reported. We do not publish figures we cannot back up.
Do you work with businesses outside the United States?+
Yes. Projects are run remotely with a fixed-scope proposal and a clear timeline.
More guides worth reading
Want a project like these?
Tell us about your business and goals and we will reply with a free consultation and a fixed-scope proposal. No pressure, no jargon.
- No obligation
- Fixed-scope proposal
- 30-day support
