BECKAWAY
Keona Health Website Redesign
Growing Organic Traffic By 42% Through Strategic Optimization
- Keona Health faced messaging, navigation, and conversion challenges with B2B leads.
- We optimized messaging, improved navigation, and enhanced design for a better user experience.
- This approach led to a 42.50% improvement in organic search, resulting in enhanced discoverability and user engagement.
THE SOLUTION
Messaging obstacles, navigation issues and conversion barriers prevented the brand from conveying their unique value proposition, offering and engaging user experience and driving B2B leads.
Messaging Obstacles
Keona Health’s unique value proposition was hindered by unclear messaging, making it challenging for website visitors to understand the benefits of the brand’s AI intelligent patient self-scheduling software.
Navigation Issues
The website posed navigation challenges, which resulted in low time on site and limited traffic, signifying a poor user experience.
Conversion Barriers
THE SOLUTION
Working closely with Beckway’s leadership team, Digital Silk implemented
a holistic solution that combined strategic content restructuring with modern design.
- Some of our deliverables included:
Optimized Messaging for Clarity
To address the issues of unclear messaging and cluttered copy, we refined Keona Health’s value proposition and created compelling messaging that resonated with the target audience.
Improved Navigation for User Experience
We redesigned the navigation system to make it more user-friendly, ensuring that prospective users could easily find the information they needed.
Keyword Messaging & Planning
Our team conducted comprehensive keyword research and optimized the site for search to improve search engine visibility.
Landing Page and Navigation Design
We designed and implemented a visually appealing and user-friendly landing page, incorporating new navigation features to enhance the overall user experience.
THE RESULT
Our Impact & Performance Metrics
Organic Search: Increased by 42.5%, offering Keona long-term sustainability.
Session Duration: Boosted by 104% through more engaging content.
Time On Page: Improved by 43.5%, increasing the likelihood of conversions.
Custom Website Design For Food & Beverage
We redesigned Ventura Foods’ corporate website to better represent the brand and give visitors a more engaging experience.
The new site includes a hero video, micro-animations that keep people scrolling, a custom cursor and a built-in chatbot to help users find what they need faster.
Custom Website Design For Food & Beverage
We redesigned Ventura Foods’ corporate website to better represent the brand and give visitors a more engaging experience.
The new site includes a hero video, micro-animations that keep people scrolling, a custom cursor and a built-in chatbot to help users find what they need faster.
Custom Website Design For Food & Beverage
We redesigned Ventura Foods’ corporate website to better represent the brand and give visitors a more engaging experience.
The new site includes a hero video, micro-animations that keep people scrolling, a custom cursor and a built-in chatbot to help users find what they need faster.
Custom Website Design For Food & Beverage
We redesigned Ventura Foods’ corporate website to better represent the brand and give visitors a more engaging experience.
The new site includes a hero video, micro-animations that keep people scrolling, a custom cursor and a built-in chatbot to help users find what they need faster.
Featured Website Design Projects
We create custom B2C, B2B and eCommerce solutions optimized for traffic, engagement and conversion.
