Pricing pages often list tiers and features in a wall of ticks. Buyers cannot tell which plan fits, so they leave to compare competitors or wait for a sales call.
SaaS pricing page redesign agencySaaS pricing page redesign:
SaaS pricing page redesign:
tiers, toggles and proof that move trials to paid.
We redesign SaaS pricing pages around tier clarity, a readable feature matrix and a short path from trial to paid.
- Free discovery call
- Fixed-scope proposal
- No obligation
SaaSPricing pages
Free quoteNo obligation
FreePricing page reviewNo obligation
FixedScope proposalKnow the cost first
TrackedPlan clicks and trialsGA4 events set up
30 daysPost-launch supportIncluded
Why us
A pricing page is where trials turn into revenue
Quick answer: Rainmaker Art is a web design agency that redesigns SaaS pricing pages: tier toggles, feature matrices, plan comparison and trial-to-paid flows, with a fixed-scope proposal after a free review.
A pricing page with a clear tier toggle, a feature matrix people can scan and proof beside the price, so more visitors reach the trial or demo.
At a glance
What a pricing page redesign covers
| Element | What we do | Why it matters |
|---|---|---|
| Tier toggle | Monthly and annual billing switch with the saving shown | Helps buyers compare without doing the sums |
| Feature matrix | Plans compared by outcome, not just feature count | Helps buyers pick a tier |
| Trial-to-paid path | Clear calls to action, plan defaults and next steps after the trial | Targets the step that drives ARR |
| Plan-fit messaging | Limits and onboarding expectations set before purchase | Fewer mismatched sign-ups and less churn risk |
ARR and trial-to-paid
Pricing page redesign for ARR and trial-to-paid growth
For subscription software, the pricing page sits between interest and revenue. Small changes to how tiers, billing periods and usage limits are explained can shift the trial-to-paid rate, and the plan people choose shapes ARR and later churn. That is why we treat the page as a measurable product surface, not a design exercise.
Our approach builds on the principles in our SaaS web design guide. If the rest of your site needs work too, see our web design services or the Figma to Webflow build route for marketing sites.
What you get
SaaS pricing page redesign services
Design, build and measurement for pricing pages on B2B and self-serve SaaS sites.
Pricing page structure
- Tier toggleBilling-period switch with the annual saving shown clearly.
- Feature matrixA comparison table grouped by outcome and readable on mobile.
- Plan recommendationCues such as most popular and plan-fit guidance for each tier.
- Enterprise pathA custom-quote route that explains what is included.
Conversion
- Trial-to-paid flowCalls to action, defaults and next steps from trial start to payment.
- Proof near priceCustomer logos, security notes and short quotes where buyers hesitate.
- Objection handlingBilling, cancellation, seats and usage-limit answers on the page.
- Mobile pricingStacked plan cards that stay comparable on a phone.
Build and measure
- Figma to buildDesigned in Figma, then built on Webflow, WordPress or your stack.
- Event trackingGA4 events for toggle use, plan clicks and trial starts.
- Test planA realistic A/B testing plan based on your traffic.
- 30-day supportFixes and tweaks after go-live.
DeliverablesTier toggleFeature matrixPlan comparisonTrial and demo CTAsGA4 eventsTest plan
Portfolio
See the full portfolio Websites from the same team that will build yours
Corporate and conversion-focused builds from the team that will design your page.
Award-winning eCommerce DesignAward-winning buildRollink & multi-brand eCommerce design
Collapsible luggage, multisensory events and premium gear stores - one design system, four storefronts, all built to convert cold traffic.
Award-winning eCommerce DesignAward-winning build
WordPress RedesignBefore → after rebuildHospitality website redesign across 3 locations
A cluttered legacy site turned into a cinematic, reservation-first experience - new brand photography treatment, location pages and booking integration.
WordPress RedesignBefore → after rebuild
Website RedesignBefore → after rebuildCyber intelligence platform redesign
A dated, text-heavy site rebuilt into a clear conversion path - new IA, dark-tech visual language and demo CTAs on every scroll depth.
Website RedesignBefore → after rebuild
Content & SEO MarketingMulti-page corporate sitePrivate equity consulting website in WordPress
A full corporate site - homepage, service pages, team and insights - designed in Figma and built in WordPress with Elementor Pro for easy in-house editing.
Content & SEO MarketingMulti-page corporate site
Discovery and research
Goals, audience, competitors and current performance reviewed, with a technical audit of your existing site and keyword analysis of your market.
Strategy and site architecture
A blueprint of page hierarchy, SEO keyword mapping, conversion funnel and content plan that you approve in full.
UI design and wireframing
Wireframes for every key page, then a clickable high-fidelity prototype in desktop and mobile before development starts.
Front-end development
Clean, semantic HTML and CSS built for speed, accessibility and SEO, with your CMS configured for your team.
QA and pre-launch checklist
Cross-browser and device testing, forms, SSL, 301 redirects, GA4, Search Console and sitemap all checked before launch.
Launch and optimisation
Close monitoring for the first 30 days, then monthly reports and ongoing SEO and conversion work.
Questions
SaaS pricing page redesign: your questions
What should a SaaS pricing page include?+
A clear list of plans with prices or a quote path, a billing toggle, a feature comparison, the limits that matter such as seats, usage and storage, trust signals, answers to billing and cancellation questions, and one obvious call to action per plan.
How do you redesign a SaaS pricing page?+
We review the current page and analytics, map what buyers need to decide, redesign the tiers and feature matrix in Figma, build and test the page on mobile, then track plan clicks and trial starts so you can measure the change.
Should a SaaS pricing page show prices?+
Usually yes for self-serve plans, because visible prices help buyers qualify themselves. For enterprise plans, a custom-quote path that says what is included works better than a blank contact button.
How does a pricing page affect trial-to-paid conversion?+
It sets expectations before the trial starts. Clear plan fit, limits and next steps mean fewer mismatched sign-ups and a simpler path to payment. We track plan clicks and trial starts so you can see what changes.
What is a feature matrix on a pricing page?+
A table that compares plans feature by feature. A good one groups features by outcome, highlights the differences that matter and stays readable on mobile.
Can you A/B test the new pricing page?+
We build the page so variants are easy to test and set up event tracking in GA4. Test volume depends on your traffic, so we agree a realistic test plan in the proposal.
How much does a SaaS pricing page redesign cost?+
It depends on the number of plans, the page types and the integrations. After a free review we send a fixed-scope proposal. General ranges are on our pricing and plans page.
Do you work with SaaS teams remotely?+
Yes. We are a remote team that works with US businesses, so calls, reviews and handover happen online.
How do I choose a SaaS pricing page redesign agency?+
Look for a clear scope and a fixed quote, relevant examples, ownership of your files and accounts, a plan for SEO and tracking, and support after launch. Rainmaker Art works to that checklist: a free discovery call, a fixed-scope proposal, Figma-first design and 30 days of support.
What should I ask a SaaS pricing page redesign agency before hiring?+
Ask who does the work, what the quote includes, how revisions work, who owns the site and domain, how speed and SEO are handled and what support follows launch. Our written proposal answers each of these before you commit.
What affects the price and timeline of SaaS pricing page redesign?+
Page count, custom features, content readiness and integrations. We confirm both in the fixed-scope proposal after a free discovery call, so you know the cost and the schedule before work starts.
Sources: Google Search Central, SEO Starter Guide · web.dev, Web Vitals · Google Search Central, optimizing for generative AI search · Google Search Central, helpful people-first content · Google Search Central, how structured data works · Google Search Central, crawlable links
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- No obligation
- Fixed-scope proposal
- 30-day support